Charcoal For Teeth Whitening?

You're probably thinking 'Its charcoal! How is black charcoal going to help whiten my teeth?' And yes babe, it's certainly black! And yes, at first it seems a little strange... but listen up. Coconut shells are charred & ground-down into a fine charcoal powder. The powder is activated with steam, producing tiny pores that increase the surface area per gram to more than 3,000 m2 (that's a lot). This gives the charcoal powder amazing absorption properties (the process by which one thing is absorbed by another) & when brushed over teeth allows the removal of plaque & stain-producing substances while naturally whitening your teeth.